The story
Hi, I am Sigrid.
Passion for the outdoors, love for Nordic knit patterns and my personal desire to “find a better way” - this is why I founded Tidløs.
Will you fall in love with one of my products? Can I inspire you to follow your own passion?
I am happy to share my journey with you.
Nordic knit patterns:
The haute couture of my home country Norway
I grew up in Norway, the weather never goes to plan. Winter days are cold and dark. And yet, we are known as the outdoor nation. Our version of “Hygge”: A cold November afternoon, sitting around the fireplace, a cup of hot chocolate, wrapped in a cozy sweater. Nordic knit sweaters are our secret weapon: Timeless and designed to bring the best out of people. No matter the conditions.
I first started dreaming of Tidløs when I moved to Switzerland 15 years ago. In many aspects, truly, a home away from home: spectacular outdoors, winters in the cabin and a husband who was game to climb Kilimanjaro with me for our honeymoon.
But one thing was missing: the stylishness and timelessness of Nordic Knit patterns...
"There must be a better way"
From fast fashion to Tidløs
Fast fashion is a fascinating world: Low prices make fashion accessible to all. Collections tell stories & colour our lives. And lately, leading players even use their might to tackle harmful practices.
But the biggest flip side remains: Overproduction. Fast fashion encourages a consumption which couldn’t be further away from my beloved Norwegian sweater which took weeks to produce, and has lasted all these years.
In 2019, I gave up my job at a leading fast fashion retailer to start Tidløs. After 15 years in corporate and as a mother of 2, with one conviction: There must be a better way.
Tidløs
Tidløs means timeless in Norwegian.
This is what it means to us.
Radically sustainable
Everything we do at Tidløs starts with the question: what's the most sustainable way to achieve it?
We produce locally, work with 100% natural fibres from responsible sources, and use limited series and pre-orders to avoid fashion waste from the onset.
Timeless designs
We don't ride seasonal tides. Our Norwegian heritage-inspired garments are designed to accompany in many different occasions, and shall never go out of fashion.
Thanks to designs & colours that you want to wear this year, next year, ten years from now.
Quality that lasts
Our garments are designed to last. We only with high quality raw materials, and use weaving techniques which have a high resistance to wear and tear.