Sandra lives and breaths sustainability. A conscious lifestyle and being able to impact the environmental field though her work is very important to her. To wind down, she enjoys spending weekends being in nature. Our founder Sigrid spoke to her in May 2021, when at altitude the snow finally started to melt and make way the first signs of Alpine spring.
Have being outdoors and skiing always been an important part of your life?
My parents put me in ski school for ski holidays. In winter I ski every other weekend — I enjoy those days a lot when the weather is nice. Growing up, my family didn't spend much time in the mountains. Our summers were always spent somewhere in Wallis on a farm, mostly being outside. We lived close to a lake and seemed to be water people rather than mountain people, but being outdoors was always a very important part of how we lived. I actually had somewhat of a love and hate relationship with being outside.
How do you feel when you’re spending time in the mountains, both indoors and outdoors?
The older I get, the more conscious I am of the effect the mountains can have on you. It's a feeling of comfort as well as belonging, a feeling of being grounded. You are at peace — you realise how small you are in the bigger scheme of things and that the problems you have are not as big as you thought. It's very calming and it makes you more appreciative of life.
Also — you're outside and hiking, surrounded by this beautiful scenery. You don't always have to travel elsewhere for that. It makes you want to discover the country you live in. I hadn’t seen much of Switzerland so this made me want to explore, to go to the mountains and the lakes. I started out with checking GoogleMaps and deciding what lake I should visit next. When you work eight to five every day, your world becomes very small. You wake up, go to work, cook, sleep. Maybe you'll work out. So on weekends, I just want to get away from it all and see those beautiful sceneries, enjoy being in nature.
How important is sustainable fashion to you?
Very important. Sustainable fashion doesn't stop at fashion. It influences a lot of factors: living conditions, how we treat the environment, nutrition, construction, farming. Clothing is something that concerns us all, it's such a big aspect of our daily lives. The fashion industry has normalised overconsumption and overproduction — so harmful. I think that a lot of people aren't aware of that, or simply don't see how they could play a different part. Not everyone has the money to purchase as many sustainable garments as they would when they bought them as fast fashion. But you really don't need that many clothes; you only need one or two pieces of a kind instead of four or five.
I care about who produces my clothes and how they are produced and would rather spend more on that.
How do you live more consciously?
I am in a fortunate position to be able to choose sustainable fashion. I try to make my garments last a long time: I alter my clothes to fit me perfectly and I repair them.
I try to buy clothes that are produced sustainably and, with the help of my mum, alter them so they fit me in the best possible way. I'm trying to learn to sew myself, too.
I'm a vegetarian and try to eat vegan as often as I can. Farming has a big impact on the environment and its resources, so I try to eat locally produced food. I try to not use the car so much, which is really hard. I always thought that I'd never own a car, but we don't live very close to a city.
When we moved into our new place, almost everything was bought second hand. There is so much on the market, why would you need to buy everything new? In the beginning, our house looked a little chaotic, but it came together nicely after a while. I enjoyed looking for furniture online. You need to be patient, but it's fun to scout and hunt for the right piece.
I work in the environmental field and I try to push specific projects. It doesn't always go as fast as I'd like, but you can make an impact that way.
What is it that you like about Tidløs?
I like that you started out with the question of what type of materials you wanted for your garments. How do you produce it? Where do you get it from? You made conscious choices in favour of the environment and of the sheep. And you made it into a design that is multifunctional, fits well and will last long.
Tidløs is not something you wear once, but something you start to love. I can wear it for so many different activities: sleighing, hiking, skiing, walking in winter. It has the right quality, and the right thinking behind the product — the finishing is made to last and the production is a thought through and fair process. That's a thought I want to support.